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This isn’t the first time you’ve read about The Universal Language of Business on this blog. Doesn’t matter what they sell or what their SIC code is, ALL of your customers are in the money-making business. All sales reps must therefore learn how to communicate effectively using Finance, the universal language Read More

Buzzwords and marketing lingo do not mean you are qualified. When you call a potential buyer, reduce the talk time and noise by introducing what you have and whom you’ve worked with, just like you would on a resume Read More

Presenting well, telling your story of your future together with your dream client means a focused presentation and that means a focused needs-analysis. Throwing the kitchen sink at them isn’t a viable strategy, and you shouldn’t expect it to win Read More

If customers can find the information they want using a Google search, why would they ever contact a sales rep? If it’s accessible via Google, they don’t need you. In fact, if it’s accessible via Google or from your website or from a competitor’s website, they don’t want you. They’ll correctly assume that all you’ll do is burn more of their time, and there’s not enough of that to go around as it is Read More

Demonstrating value to a buyer is the starting point. To win sales and customers today, you need to be able to demonstrate and deliver impact for a buyer to take action Read More

Most salespeople, if they are guilt of anything with the dream clients, it is under-communicating, not over-communicating. Clients want to spend time with you, but you have to make it meaningful. Here’s how Read More

Value propositions are great, but still have to be used with care. You want to ensure that you are using them to build and communicate value, not as "pitches" Read More

As dads we often struggle to balance our time between family and work. We get wrapped up in our pursuit of career success. It stems from an overwhelming desire to be a good provider. We get home tired… our attention span stretched to the limit.

Sometimes I question myself… thinking, “You’ve got to work harder to be a better dad.”

My wife and kids always find the perfect way to put things in perspective.

My girls gave me this list of 100 Reasons Why We Love You Daddy! It’s funny… some of them are repeats, but I share all of them with you because I know many of these apply to you also.

It’s the little things that make a big difference. We don’t have to be perfect, we just have to be.. Read More

OK, so this isn’t exactly a business-related post, but I just can’t help myself. Look, only a few of you grew up in Quakertown. You know, right between Richlandtown and Trumbauersville Read More

Don’t learn to sell price. Spend your time learning to create more value than your competitors, and focus on proving you can create greater outcomes—outcomes where both you and the client can capture more value and share what you have created Read More