BizSugar.com › User › aliciatrinidad › Voted

Whether you are an established business venturing into the world of online marketing or an e-commerce startup with nothing but a Website, a product and a dream, this article from online marketer Nikki Pilkington looks at why your efforts may not be generating the kinds of results you expected. Don't make the mistake of throwing in the towel or wr Read More

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

This post from Caron Beesly examines the home based business market and tips on entering it. According to Beesly, about 52 percent of all small business are based in the home, a result of the lower cost and lower risk this approach can provide. There are, of course, a wide range of businesses that can be run from the home, often with little or no Read More

Here's a simple plan to help encourage you, as CEO, or your CEO to consistently contact your customers. A simple script's included and a list of some of the tangible metrics that improve as a result. Read More

When it comes to small business, working with your spouse is sometimes an occupational hazard. As Andrew Field of PrintingForLess.com explains on SBTV.com, working with your husband or wife requires care to see that relationship and business issues do not overlap. This is a subject very near and dear to my heart since my wife and I often work toge Read More

No organization would ask an intern to manage its communications or marketing departments. So why do so many of them put volunteers in charge of their all-important social media efforts? Read More

Remember those "Choose Your Own Adventure" books, where you determined the plot arc by deciding which page to turn to? Well, our upcoming 3-hour online We Are Media event will debut our "Choose Your Own Expert" format. The best part: any path you choose will be a good one. We've gathered some of the top nonprofit social media experts to help Read More

Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we're told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, generating leads that turn into closed business. No Read More

Jive, a leader in "social business software" for enterprise collaboration and community platforms, has added social media expertise to its repertoire. Through social media monitoring tools from Radian6, the new Jive Market Engagement lets companies track and respond to the social Web in real time. Read More

In today's marketplace, customer service is more important than ever, and therefore, the value of good customer feedback is also heightened. When customer feedback leads to customer dissatisfaction, you have a problem. Here are 3-rules to follow to avoid the trap. Read More