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Not long ago I wrote about the YouTube video sensation called “United Breaks Guitars.” It's a creative customer complaint in the form of a music video by a professional musician against United Airlines. (See “YouTube: Where Customers Get the Last Word.”) The interesting side note about this video is how it has set the stage for entrepreneurs pu Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

When you are writing copy for marketing or sales, keeping the text and images relevant to the contact is one of the best ways to increase readership and response. Keep focused on the reader and you will win. Read More

Professor of business administration at the University of Virginia's Darden Business School Ed Hess talks to students about his book "So you want to start a business." This nearly hour long seminar reviews an approach Hess insists is not just for academics but is intended to function as the process that a would-be entrepreneur might follow. Hes Read More

Clayton Christopher of Sweet Leaf Tea talks about how to choose a business name. His suggestion: make your name short and memorable but don't get too hung up on the decision. Your name can eventually be changed if necessary and can evolve with your business. Read More

An article in the New York Times' small business section reports on a Maryland University business school study that suggests venture capital firms often ignore business plans and even an entrepreneur's past startup experience when deciding what projects to fund preferring to go on instinct and their experience instead when judging a venture's Read More

Many articles and books have been written about what makes a good investor. A lot of these articles look at some of the most famous investors, like Warren Buffet and George Soros, and analyze what makes them successful. This is a sort of 'bottom-up' view of how to become a success at investing. Read More

Jessica Swanson unveils 10 business marketing myths with my personal favorite as number one--you have to spend money to make money. Most of these tired old cliches keep getting dragged out at business meeting after business meeting and in conversation after conversation and it makes you wonder if anyone who repeats them has had any first hand expe Read More

Serial-entrepreneur and blogger Scott Burkett has this small business outsourcing advice for startup companies. It should be understood that Scott uses the term offshoring because much of this outsourcing may involve dealings with businesses outside the country in which you operate. It should also be understood that much of Scott's advice here is Read More

Europe is having its fair share of auto sector troubles right now and both Porsche and Volkswagen have been caught up in them. However, the really interesting sector news is about Porsche family firm politics and the downside of BHAGs. Read about their problems and how they could have avoided them... Read More