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I had planned to publish my annual blog report VIII on my 8th blogiversary on May 7, but it got stuck in the pipeline! ;) After eight years of blogging, I thought I could celebrate, so I went to 3 Små Rum (3 small rooms in Swedish) pub and had one bottle of Three Philosophers beer Read More

Last week while we were hard at work a Bugatti sold for $30 Million, a Picasso fetched $117 Million and the proud owner moved into his $1 Billion condo! So when pricing our business goods and services, do we market toward the "Average Joe" or the obscenely-rich? An offbeat look at the issue of setting biz prices Read More

The American Dream??? How many of us are in situations where we are living a life based on necessity and are not truly happy with who we are and what weremLen= Read More

What can you learn about online video marketing from classic old TV shows? Quite a bit, we think. From "Star Trek" to "Gilligan's Island" to "Bewitched" and "The Andy Griffith Show", here's a fun look at how lessons learned from those great old TV classics can be applied to online video marketing for your product, service or other business. Tune in to find out more.. Read More

What can you learn from successful brands like Cracker Barrel about keeping customers coming back and always engaged with your product or service? As it turns out, some fairly simple steps keep customers engaged and not only coming back for more but staying longer once they do find you and visit. If loyal customers should be the goal of every small business than reading this post is key to finding success Read More

Leaving comments on blog posts can be a great way to promote yourself and your product. There are rules though and here are 10 tips you should consider Read More

In business, customers, clients and LOYALTY are to be won, earned and prized, not taken for granted. What better place to learn about "butchering" a sale than in...two butcher shops. One where my wife and I walked out angry and disattisfied, one where we are treated like family Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Blogging can be a great way to leverage social media to position yourself as an expert–the “go-to” resource whenever someone has a problem you can solve, but to blog effectively you should follow the best practices of business blogging Read More

I'm a firm believer that in business, as in life, if you are seeking principles for success, look to nature and the creatures with whom we share this planet! From the task-specialization of ants, to the "web-building" of spiders to the "networking" and pack-hunting mentality of hyenas...it's all there Read More