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Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

In light of the recent post by Catherine Connors about becoming less stressed I decided to take some time out, well I tried and here was what I came up with and said I would share :) Read More

The mobile web is a booming industry; and that’s not an overstatement. In a report by Morgan Stanley, they forecasted that the future of the Internet is mobile by 2015. The report came at the right time, just as I’ve covered the massive potential of the mobile market yesterday. The prediction is further boosted by a report by Quantcast, where they found that iPad; a mobile device itself accounts Read More

Historically small business has had no chance of competing with large corporations in the marketing area.The costs of using traditional advertising channels, such as TV and print were high and small businesses couldn't afford to employ the marketing people to do the non-advertising marketing such as PR and promotion. Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More

As a writer I thought to myself I am not a salesperson. On second thought all businesspeople are salespeople by default. We must draw others to the goods and services which we offer. I've just learned some great principles for my business from THE BEST salesperson I've ever had the PLEASURE of dealing with! Read More

In advertising and marketing, the humble adjective is key! The power of description can transform the mundane into the compelling, the common into the exceptional, and in the case of one restaurant...the tasty into the mouthwatering and delectable! Tips and advice to describe your business to success and profitability... Read More

Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More