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Competing on price is about more than just being cheaper than your competitors. The notion of competing on price alone is frequently frowned upon as the quickest way to sink a small business. So what are the implications of competing on price? How should you go about it and why is it not a great id Read More

Now that you have your small business up and running online, you’ve got your social media profiles set up, a shiny new website and lots of money to make, you need to start thinking about actively marketing your company. For many small business owners, in addition to posting on social and setting up Read More

As a business owner operating in the twenty-first century, you’ve probably heard about these app things that are sweeping across the world and setting it on fire. In your desire to stay ahead of the curb, be up to date and never miss an opportunity, you are probably asking yourself, “Does my busine Read More

I bet this is a question you have never asked yourself. But when it comes to your business and the image you project, it is the finer details that require your closest attention. You are always thinking about your target audience, how to engage them on social media, entice them to your site and get Read More

What’s in a social media post? Quite a lot, and while most companies use social media as a way to connect with their customer base, there is always the danger that the company will misjudge the messaging, not handle complaints correctly, or make a disastrous mistake. Read More

The UK Customer Satisfaction Index (UKCSI) has fallen for the second year in a row, the Institute of Customer Service’s July 2014 report shows. With results demonstrating that customers are now less satisfied with service levels than they were in January 2011, how will companies respond to the 10,0 Read More

Do you find yourself suffering from separation anxiety every time you realise you left your phone in the other room? Or worse, you’re out but you left it at home. If you feel at a loose end when the conversation lulls or you’re stuck in traffic and use your phone to fill the silence, it’s possible Read More

You hate the thought of answering when it’s someone you don’t know or someone you do (but especially when it’s someone you don’t know). You hate feeling loss of control because you don’t know what they want to talk about. You dislike knowing that they can reach you no matter where you are to talk a Read More

On the contrary, you don’t need decades of experience to start a company, raise millions and build a billion pound empire – and you certainly don’t need to acquire a university or college degree to start or scale a business – but when experience is non-existent how do you prove your worth to preven Read More

For the record, 81% of statistics are also made up. And 81% of those who make up statistics use the number 81. People do not respond to statistics, rational arguments or even common sense. They don’t want to hear all the sensible reasons that they should invest in your product or service. If your s Read More