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An overview of shopping trends, what the consumer wants, marketing statistics, and all other tips you’ll be needing to help you achieve a successful marketing strategy for the Holidays. Read More

Smarter customers demand smarter customer experiences—and digital touchpoints are crucial in delivering them. The strategic role of digital touchpoints in customer is expanding which is reason to make it a priority. Read More

Contrary to what most people assume about brands being ‘heartless’ - only thinking about how to promote the business, make the community know and feel that behind the brand stands a person that has the same feelings with the rest of them - you. Read More

Social media plays a crucial role in that preparation stage for consumers and businesses alike. Here's a compilation of social data, tools and valuable tips to increase your chances of successful Holiday campaigns. Read More

Customer service is essential to the success of a company’s marketing. A satisfied customer can put out a good word for you which can build your reputation and bring in sales. Read More

Whether through minimization or downright eliminating risks, having the right controls in place and running a risk management program have become necessities in today’s business environment to ensure their success and longevity. Read More

A business’ physical distribution activities determines how quickly the inventory moves from production to a store. It is an integral part of a marketing plan and process that relates closely to customer satisfaction. Read More

More and more CFO’s are entrusting areas in the company’s financial services to BPO’s based on the latest survey conducted by Robert Half Management and Resources. CIMA had taken note and had released guidelines to regulate and monitor these outsourcing arrangements. Read More

A resource guide to B2B lead generation through social media. Read More

There are almost 2.1 billion active social media accounts worldwide. The number of worldwide users is expected to reach 2.5 billion by 2018. Read more interesting and latest social media facts and statistics for the year of 2015. Read More