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In this post I will show you 5 of the most common website mistakes and how to fix them. And some of the website changes you can make right now. Read More

Have you ever imagined the ideal client for your business?
Have you ever been terribly wrong?
One of the most frustrating mistakes I made in the initial stages of my side business was not thinking about the larger picture. Instead of thinking about all the important aspects of a client (namely, h Read More

The percentage of visitors who visit your site and then leave after seeing just one page is what’s called the bounce rate.

In simpler terms, your visitors just bounce in and out of your site after seeing one page. The higher the bounce rate is, the more negative impact it has on your business. Read More

Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five Read More

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Rather than quitting, there are always alternatives, like pivoting the business model or merging with new partners for support Read More

Understanding your target audience is the key to successful content marketing.

This week’s show is all about reaching your audience and the kind of strategies we can use to improve the way we communicate.

So many of us that work with content marketing lose sight of who our target audience is Read More

Nick Robinson, Digital Strategist at SAP, joins the Social Pros Podcast this week to discuss the structure of his global and expansive team, how he has been streamlining the social engagement, and the other shifts in the social landscape that SAP has been embracing. Read More

HootSuite has added a new stream for your HootSuite Dashboard called New Followers, in which you can see the most recent people who have followers your Twitter account. But there's more to it... Read More

By Peter Harris

In this day and age, anything can be done with the click of a button. Entire conversations can be held in 140 characters or less. You can buy things from halfway around the world with incredible ease. Businesses can exist and advertise almost exclusively online. Everything is fas Read More

As a small business owner or entrepreneur, you have a lot on your plate. And whether you’re busy trying to establish your business or developing a growth strategy, it can be valuable to get an expert opinion from a mentor. Here are some key reasons you should consider reaching out to one. Read More