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Finding the latest trends in the media can clue you in on ways to make your business newsworthy. Becoming newsworthy is an entrepreneur's first step towards growing their business through publicity and public relations. Read More

Potential clients will ask a lot of questions before they hire you. They will want to know about your experience and qualifications, when they can expect the project to be completed and, of course, the price. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask. Read More

Need help coming up with ideas to start a business? Here's our list of 100 low-cost business startup ideas. Enjoy! Read More

For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers. Read More

As business owners, we have two choices in how we deal with the sluggish economy. We can watch the news and complain and worry about it OR we can choose to Reject the Recession and look for new ways to generate business. Here are a few ideas to help you Reject the Recession. Read More

The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007. As online publishers experience growth rates of 20-30% in ad revenue, the race to create advertising opportunities has left publishers with excess inventory that they are selling via ad networks at up to 90% discounts versus direct sales rates. That Read More

Both Democrat Barack Obama and Republican John McCain have advanced a broad array of tax proposals that are complex, hard to understand, and on many points, difficult to compare. But the Tax Policy Center of the Urban Institute and the Brookings Institution, two nonpartisan research organizations, recently published a study that provides the best Read More

At some point in time we have all attended a not so productive meeting. We even wonder why we were asked to attend. I offer 18 tips for the meeting chair and participants on how to make meetings more effective. Read More

GOOGLE is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time. The company is introducing a free service called Insights for Search. The tool is intended for marketers, but it allows anyone to track t Read More

The U.S. government has long supported a “big firm” economy with the idea that large companies are the primary drivers of innovation. But that's a recipe for stunted growth. So say Kauffman Foundation executives Carl Schramm and Robert Litan in an article this month's The American. The U.S. economy needs to grow at a 4% annual clip in the futu Read More