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You need to follow up with more than just your clients or prospects, it all starts above the pipe. Read More

America's retail footprint is shrinking. And not just because the industry will lose about 40,000 more stores than it gains this year, when the recession causes retail sales to drop at least 1%. The trend toward smaller stores is picking up steam. Initiated by the popularity of mini-marts, aimed at consumer convenience, the move away from larg Read More

Steve Zaffron and Dave Logan, authors of The Three Laws of Performance, discuss the two recessions: the actual external one, and the one in your mind. Managing the second may just be the key to managing the first, too. Read More

Recognize and reward a job well done and your company will ultimately reap the benefits. Read More

Al Betz, author of “Outfluence”, tells us that social influence can be utilized in order to bring about positive change - his method, Outfluence, after which his book is named, has to do with silent and nonverbal communication. Read More

RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa Read More

Small Business Trends is one of the market leading websites for small business owners and entrepreneurs. The site contains terrific articles by Anita Campbell, long time veteran publisher in this space. Recent post has encouraged biz owners to get to know one another and promote their business either via this post directly, or by submitting a pres Read More

BizBox's David N. Feldman on how to solve the classic entrepreneur's lament: how do you find and keep great people? Hint: it starts with loyalty. Read More

A roundup of 40 brands adept at reaching their customer base by way of Twitter. Read More

These are, in order, the twenty most popular Small Business related articles from January 2009. Read More