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Your goal as a business owner is to get your product in front of as many would be consumers as you can—but how do you go about doing that most effectively? Read on to find out— Read More

Email marketing company Campaigner has been piecing together a series of email marketing tips called "100 Days to Grow Your Business." This has basically been a countdown of tips leading up to the holidays. What email marketing tactics do you use in your campaigns? Although designed for small business retailers, many of the email marketing ti Read More

Times like these call for creativity in your business. Small Business Trends asked a panel of prominent business people, authors and business bloggers a simple question to gather ideas for how to be creative in your business. The question they asked? This: “What is the most outrageously creative thing you've done to save money or take you Read More

Commercial B2B video's require emotion too in order to become viral. Read More

Let's look at a few useful resources designed for how-to content that can help you gain links and awareness. Read More

How people build their business with little money and a lot of tenacity. Read More

Reading books, blogs, and forums on the subject, the general consensus seems to be that there is a happy medium between undercutting the major competition without shooting so low that people wont take you seriously. I'll take you through the process I used in order to come up with my prices. Although this process is specifically for my business Read More

The majority of buyers said their cycle's duration was 6 months, or longer. The problem is that most marketers stop and start their marketing campaigns in less than 6 month increments. When they stop and start, they forfeit the continuity, consistency and engagement they've built up to that point and start over with a new campaign. Read More

Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name. Read More

An experienced California litigator shares the secrets of how she gets the other side's witnesses to open up during depositions--and how you can apply this powerful communication technique in all of your personal and professional relationships. Read More