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A few decades ago, when the internet was still in its infancy, it was quite easy for any new website to appear among the top search engine results. There was far less competition, and the search engines weren’t as intelligent. Then, all you needed to do was include relevant keywords in your content Read More

Each interaction a company representative has with a customer creates a strong impact. Here is how your answering service can boost your brand image. Read More

Google RankBrain is now the third most important ranking factor for SEO. This artificial intelligence system was designed to help Google better understand search queries and return the best results possible.

In this guide, we will cover everything you need to know about RankBrain. From what it i Read More

Did you know that there is a technique of clear business writing? Famous authors like George Eliot, Helen Beatrix Potter, Hippocrates, Mark Twain, Elwyn Brooks White, including Thomas Jefferson pointed out that jargon, though impressive, confuses and repels readers. On the other hand, writing clear Read More

Find out why failing to use sales-driven content to attract and engage “cold” traffic is a missed opportunity! Learn how you can use sales-driven content to create an effective and budget-friendly content marketing strategy. Read More

In the beginning all businesses are just people playing out an idea. It’s never the other way around – there is no idea so big that it doesn’t need people to make it succeed. Investors know this, hence the saying “Bet on the jockey (founder), not the horse (idea).” A great jockey is a great role mo Read More

To guarantee that you don't panic when something goes wrong with your freelancing business, you should set up these three backup plans. Read More

When brands are authoritative, they put themselves at a tremendous advantage versus the competition. Customers flock to them in their thousands, trusting that they have advantages that others don’t.

But getting to this stage is tricky. Only a handful of firms in each industry ever really pull i Read More

I'm a sucker for posts like this. But on the serious side, it shows why proofreading is so important, even to paying attention to which letters of a sign light up as a group. Read More

A list of top Content Experience Platforms to help generate, manage, and deliver engaging content to consumers during their customer journey. Read More