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As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Before you start the New Year, make a quick analysis of your current business condition so that you can make the appropriate adjustments. Review every aspect of your business so that you are clear about your position, how and why you got here and where you should go from there.

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Screw-ups happen. Sometimes it’s our own goof. Sometimes it’s someone else’s goof, but we’re the party responsible. Sometimes we just happen to be in the wrong place at the wrong time. Doesn’t matter. When the customer is upset or simply has unmet expectations, somebody has to step up and hand Read More

These highly effective, low cost or free small biz marketing tools help small businesses be more competitive, present a professional image and save money. Utilizing low cost small biz marketing tools that enable self-serve marketing functionalities is the perfect answer to tight resources with smal Read More

Hotel and lodge owners: Shhh, I have a secret to share: There exists a "lodging program" and you need to enroll in it. Indeed, anyone who needs hotel credit card processing or must accept credit cards for a lodging business should know about this mysterious program. Read More

David Siteman Garland's book, "Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business" launches TODAY, and here's a great list of bonuses for buying the book this week! Read More

In a special episode of RISE where David Siteman Garland is interviewed by Danielle Smith, David talks about his new book (on sale today), how to become a trusted resource, and more. Read More

Generally, the people who concern themselves with PPC advertising are online marketers and web developers. The marketers write the copy and set up the campaigns, and the web developers create the landing pages that the PPC traffic will be directed to (unless you have landing page software, in which Read More

A solid SEO strategy requires constant maintenance, a variety of optimization techniques, and a touch of creativity - all things necessary to baking a great batch of cookies! Read More

Thank you to everyone who voted, and congrats to all who were named to the Sales Sales Lead Management Association's 50 Most Influential People in Sales Lead Management in 2010. If you have it in you, there is one more would I would appreciate. Read More