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Why save your best performance for the boardroom when you could make every sales call a memorable performance? Read More

eNewsletters are one of the staples in the content marketing toolkit. Here are some ideas on how to makes yours stand out and drive traffic to it. Read More

Five reasons why you should never build a Flash website for your small business. Read More

Social media marketing can be a very powerful tool for your overall business online marketing strategy. Many ask however, if there is a true ROI to social media marketing. Here is what an expert is saying on my SmallBusinessLoans.com website. Read More

Stop ripping the rug out from under your prospects' enthusiasm! Why you should address their biggest objection at the very start of your sales pitch. Read More

Last week while attending BlogWorld I noticed a recurring discussion pertaining to increasing blog readership.  These discussions were part of the session Read More

Yup, you read right. Email marketing — you know, sending out those hundreds or thousands or millions of emails to prospective customers, leads or clients is STILL GROWING! ..sigh…sounds like SPAM pays off, eh?

Well, not really is my own take on this, after a solid read of the latest research by Read More

Developing a content mission strategy assists in achieving your asset based marketing goals. If your company mission statement is the map to get to your destination, your content mission strategy is what you use to plot your route. Read More

Statistics will help you sell your offering – here’s how to use statistics to gain a competitive advantage. Also, how to use statistics to create a compelling story. Read More

When I say slugs, I do not mean the distant, unshelled cousins of snails. In the internet, slugs are the URL-friendly version of your permalink. See the URL of this webpage? That’s easily called a slug. Read More