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Today brings the first half of 2010 to a close, which means I've now been actively using social media for 6 full months. I thought this post might be a good opportunity to reflect on how I've been using social media.. Read More

Bit.ly is a great little tool for shortening long webiste addresses. The major benefit from using Bit.ly is the analytics package which shows you where your traffic is coming from as it relates to companies and also from what website sources Read More

Small businesses may have limited budgets but there is one area they can compete head to head with big companies. The secret: Customer service Read More

Being a person of influence requires that you are first credible. Your credibility depends on your ability to prove you have the experience and business acumen to make a difference, to tell the truth when it is uncomfortable to do so, to say that you don’t know the answer to questions but will find out, and to not paint an incredible picture Read More

Today there is a new way to do business, one where the business owner of a company is in the front lines to find out what the customers want, interacting with them and providing something more than just a product or service. This is the person that a customer wants to buy from, a real person who lets them know that they care, and they acknowledge us as more of a friend then just a number who puts money in their pocket every time they buy somethin Read More

Your best, most interesting, and most profitable dream clients are already taken. Work on these dream clients anyway, and avoid prospects that easier to penetrate but where no value can be created and none captured Read More

Customers need things. Thank goodness for that, because if they didn't, commerce would grind to an abrupt halt, along with all salespeople's careers.

Consumers need books, TVs, furniture, education, massage, barbecue grills, security systems, trees, orthodontics, replacement windows, hair replacement, bass boats, facelifts, vacations to Italy, jewelry, and thousands of other products which we, as sales professionals, are always happy to sell to them. But when we focus on only our products, we can lose sight of the emotional foundation of these customers' needs. Read More

For people who haven’t experienced a reality check yet, working online as a freelancer or entrepreneur or blogger isn’t the cakewalk some would have you believe Read More

Nothing is easy!

“We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.” Aristotl Read More

The trend toward integrating social media with e-Commerce is here. Both of these powerful tools will remain critical in shaping online business, probably for the foreseeable future. How are you integrating social media and e-Commerce? Read More