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Business-blogging is the best way to market a business! But what about "burnout?" What about writer's-block?

It's time to put the FUN back in it! Here are some biz-blogging and marketing lessons from "The Dead! Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

A Strategic Marketing Plan acts as the foundation for your Marketing activities. A strong marketing plan lists out organizational goals, strategies, and marketing tactics Read More

Do you ever get stopped on the street by punters trying to tout something? I’m talking about those people who pounce on you offering a free drink in a bar, or desperately trying to get you to sign up to a charity where you pledge your firstborn son by mistake.. Read More

One of the hottest topics in the sales community right now is lead generation. Not just the big marketing programs that your company runs (and you rarely get any good leads from), but personal lead generation. Marketing efforts that you can start, manage, and see results from without any significant investment of time or money Read More

As a marketer it is important to be a lifetime learner and keep up with all of the latest trends in the industry. Fortunately, the internet is filled with a plethora of resources focused on every topic imaginable (SEO, PPC, Social Media, PR, etc). However, the availability of all this information presents a challenge as there is only so much time in the day to sort through it all. To help make things easier, below is a list of the top marketing blogs to add to your reading list. Read More

There is one thing that will guarantee that you increase your success on in booking a meeting from a sales mailer campaign. Find out about it here Read More

The law of supply and demand is one of those things we sales types ignore at our peril. Think about it in terms of finding vs. capturing vs. creating demand and how you get paid for each. Read More

Is the debate on sales being art or science limited by the fact that science has little similarity to sales. A better comparison would be music or another art form, where you can look at the classics vs. the modern, and the constant back and forth between the two Read More

Why is it worth your time and effort to look at other people’s submissions? Well, for the same reason that you take the time to speak with people at networking meetings - because the value to you of participating depends on the relationships you build with other members Read More