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On the heels of Yoni's post on marketing and advertising blunders, I found this UNBELIEVEABLE item. It's almost too CRAZY to believe!

Let's call it "How to Do Irrepairable P.R. Damage to Your Company With Assinine and Idiotic Marketing Decisions! Read More

While ego and expertise are important in sales, they can also get in the way. The challenge for many is they let pride get In the way of engagement. Rather than asking for and about the obvious, they make assumptions and fail to ask questions that could lead to success Read More

Blog auditing can be explained as an examination of all aspects of a blog to measure its effectiveness. It is a way of finding and fixing faults concerning your blog. .. Read More

This blog post responds to the claim in today's Wall St. Journal about the mindset of Team USA heading in to the World Cup Soccer tournament.

The article discusses how the mental approach to winning at the international level is more important than skill and talent and it all begins with the Vision and Strategy, one of the key tenets of creating a Champion Organization in athletics and business Read More

Sales 2.0 is a set of important tools, tactics, and strategies. But these tools do nothing to help a salesperson or a sales organization that isn’t already well-equipped with the skills and attributes that make up Sales 1.0 Read More

There. I said it. It does appear though, that I am correct….here, let’s look at this.

Everyone else in the world (least all the clicks I did on google’s myriad of sites) got the FIFA icon up top….as the World Cup launched their series of games today in SA…. Read More

This article identifies the 3 fundamental strategies the 32-competing teams beginning today's quest for the World Cup Football Championship will be applying.

These are the same 3 strategies business leaders today must apply to their organizations to begin getting Champion level results as well Read More

Whether you are at an established company or at a startup the pressure on you as a marketer to deliver is immense. To make matters more challenging it is likely that your marketing budget has been cut. Every dollar you spend is questioned for ROI and in most meetings you are asked about developments in social networking, customer service and online reputation management because it is in the press and tantalizingly promises high return at low cost Read More

Does this sound familiar? You’ve opened your online business, stocked it with stellar products, and have unleashed great marketing campaigns to drive traffic. Only problem is your abandoned cart rate is too high while conversion rates are abysmal. I can see you pulling your hair out and screaming, “Why is this happening?”

The answer could be that your ecommerce site isn’t fully optimized to boost conversions. Despite all of your efforts, if you haven’t proactively built your site to address potential customer concerns, your online business could be missing out on easy sales. Read More

SlideShare is a great website that allows users to share relevant information. Here is as video that shows you how to use SlideShare to find information that you can use everyday Read More