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Editing your content is a little like gardening. In business, as in gardening, we gather a lot of dead wood which we’re too busy or preoccupied to cut it away. Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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Better to be hunted than hunt. Better to let people buy than to sell. I could go on with more lame metaphors, but the point I want to make is that – creating an information rich, education based marketing machine and putting it in the way of ideal prospects is the surest long term marketing momentum generating strategy. (By the way, the Internet is the greatest small business enabler of this strategy ever created. Read More

Is expecting honest ethical behavior glossed over when developing important business relationships or is it the important issue that all else revolves around Read More

Friday I wrote a post about how frustrating it can be to find time for blogging (or social media in general) when other time pressures seem overwhelming. I'm thrilled at the great responses I got, and I'd like to share a few of my favorite tips that I received from readers Read More

Do you want to know a great way to market to a broader audience? Hold a webinar. Here are some ideas that you can use for your webinars and ways to promote your webinar Read More

Is print dead? Bob Mueller from AT&T Advertising solutions and Kyle McEvoy & Kevin Gagnepain from APC Direct argue that it is anything but. Read More

In meeting your individual sales activity goals, it is easy to call on prospects who are willing to give you their time. But this report fodder does nothing to generate results for you, for your company, or for these prospects. Salespeople are better served by focusing their time and attention on Dream Clients, the companies for whom they can create tremendous, game-changing results. These points will help you to tell them apart Read More

Discover 3 simple yet highly effective ways a small business can build an email subscriber list without a website Read More

Churn is a reality for almost everyone in B2B sales. Failing to account for them in your planning could leave you short despite your ability to deliver on your "stated goal" Read More