BizSugar.com › User › amabaie › Voted

Small businesses seeking financing from venture-capital firms need not worry about writing up a solid business plan, since it doesn't sway funding decisions anyway, concludes a new study by researchers at the University of Maryland Robert H. Smith School of Business. Read More

Web activity tracking is a great indicator of what needs to be added to the website, what needs to be changed, what needs to be provided to make the website as much a part of the lead nurturing process as the software application being used. After all till all the elements work in synch, adjustments need to be made to reach that goal of generating Read More

For our marketing to succeed, we, as marketers, need to understand what successful publishing is. The majority of our marketing spend needs to be dedicated to the creation of consistent valuable and relevant information to our customer segments. Read More

With Spring in the air, the financial markets seem in a frisky mood, there is a small bounce in British property prices. The banking system is no longer in danger of immanent collapse. President Obama says there are signs of hope in the economy... Read More

A tongue in cheek post on sales qualification from the view point of a starship captain. How does one navigate new situations and act upon data that comes in about new opportunities...by qualifying the situation continuously. Read More

Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social networking." The article goes on to say that marketers are going back to the basics with an emphasis on addressing four areas: customer satisfactio Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More

New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co Read More

David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor Read More