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Using hashtags effectively for business marketing means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy. Read More

Whether you’re rebranding a store you launched a few years ago or are starting a new store, read on to learn about ways you can transform your Etsy store into an attractive and memorable experience for your prospective customers, and increase sales.

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Here's a deep look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.

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Science has shown that we have cognitive biases and can be persuaded to take specific actions. Here's a good look at how you can leverage these biases in your marketing to boost website sales and improve the user experience for your customers and prospects. Read More

Here's a good look at how popular brands are using Stories (Instagram, Snapchat) and the best practices and tips to help you get started with Stories for your own brand and business.

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You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. You can use reciprocity to market better and to grow your small business faster. Here's how... Read More

It’s in every marketer’s and business owner’s best interest to learn how to effectively manage customer expectations. Here's a great look at 13 ways that you can better manage your customers’ expectations, create loyal brand followers, and grow your business faster than ever.



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If your social media marketing isn’t living up to expectations what can you do? Consider these 7 proven ways that will help you rise above the social media noise and better engage your audience on social networks.



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If your business is like most small businesses, your website is outdated, and not helping you to increase revenues and sales. Even worse, your website might be completely disconnected from the brand you’ve been building. Here are 7 key reasons why you should consider redesigning your website. Read More

It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.


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