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When things go wrong, don't despair. Instead take advantage of the situation to think about what else can be achieved. Utilise the situation to make progress in an unexpected way. Read More

There are a lot of challenges – regulations, trust, infrastructure, privacy, accessibility and so on – to get to a point where Bitcoin or any other alt-currency can become a mainstream payment method for eCommerce shops. Is Bitcoin stable enough to be used as a payment method for online shops? Is a Read More

Conversion rate optimization is essential for any website.

However, the undulating Software-as-a-Service (SaaS) business model demands particularly impeccable attention to detail and ongoing CRO experiments.

Ready to optimize your SaaS website for maximum sales and engagement?

Be sure to Read More

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Let me assure you, from personal experience, and from helping many successful as well as struggling entrepreneurs, that st Read More

I have the honor of co-chairing CRM Magazine’s annual event, CRM Evolution, alongside friend and leading independent CRM analyst Paul Greenberg. The conference takes place next month in Washington, DC, and features a host of influencers and thought leaders in areas like customer engagement, artifi Read More

Want to build a happy and loyal following for your business? Then it's time you put a loyalty marketing strategy into place -- or revamped your current one. Learn how to create a program your customers will actually use -- and love! Read More

Your Facebook Feed – What You Need To Know Now

Your Facebook feed can be confusing today. I met a woman I’ll call Sally about a year ago. She is a customer of mine and only used Facebook minimally. She wanted to grow her business and realized she really needed to have a Facebook page and more kn Read More

Whether you are an online seller, entrepreneur or marketer, social media plays an important role in marketing strategy. It not only helps you to find the right target audience, build your community, drive traffic, engage with customers, but it also promotes your products and so much more. Read More

In this week’s Marketing Eggspert round-up I have collated posts about Influencer Marketing. These include how to find influencers, choosing the right one, influencer marketing strategy, social media influencers and trends to look out for in 2018. Read More