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True story: The year was 1985. I was a 20-something degreed engineer. I was single, highly-paid, and I was living a social lifestyle that kept my credit card companies happy. I was also on a career fast-track at a large international company of 44,000 employees. I was cocky and immature, but I knew Read More

I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your target market.

This strategy is to showcase your product or service by telling a story how someone has used or employed it in a unique way. Read More

Brand advocates are more influential than average customers. They support, promote and defend your brand. Here's how to encourage and retain them. Read More

What are some of the best practices for content curation? We start with Own the platform, Always attribute your source, Add great insight or commentary, Keep a schedule, Find awesome sources, Consistently surprise your audience. Read More

Trying to build your brand? Stay true to these 7 characteristics and you'll be more likely to achieve success! Read More

By Bob Herbold

When I was at Microsoft, we hired a creative thinking specialist on one occasion as our guest speaker at an event we held each year to review the trends in the technology industry and the marketing approaches we were using in support of our products. His name was Edward De Bono a Read More

We put together our our top and best sales advice and tips on EnMast. If sales is a big stressor for you, check it out! Read More

We’ve talked about having a good mix on your blog, and how you should create a regular blog schedule that takes into account different types of content. This time, we’re not talking about types of content, but the way in which you write the actual post. There are four methods of approach for any to Read More

The answer is simple. Create products that exceed expectations and deliver beyond their intended purpose.[/social_quote] For a service focus on your touch points with a customer and exceed expectations, communication, and over-deliver on the main benefit that your service provides. Read More

The best wordpress plugins to use for your business blog or website. A true ultimate list that covers the top plugins we've tested and used. Read More