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Unless you’re writing instructions or technical copy, writing is a creative process. When writers are in the flow, they work in bursts of energy, hammering out paragraphs without stopping to think about editing.

Unedited writing is, in the words of Annie Lamott: shitty. And so it should be. If y Read More

A recent study conducted in the US by Bamboo HR evidenced that 31 % of employees quit within the first 6 months.
Most of them changed their mind about the job. But a significant proportion left because their team leader failed to make a good impression.
Did you think new employees were the only o Read More

Does your UX meet up with the expectations of your clients? Many SaaS disappoint customers when the reality of their UX doesn't match the €œwrapping€ of their landing pages and product videos. It's disappointing for the SaaS too. You put all of that work and investment into attracting customers, y Read More

Reddit is basically a social news aggregation, web content rating and discussion forum. It is rated as the 11th most visited website in US. This tells us how popular it has become in the market.

Doesn’t it sound the best place to promote your work?

Of course it does.. But don’t forget that Re Read More

Developing the right pricing strategy for your software as a service (SaaS) business is absolutely crucial, as it’s the one lever businesses leaders can pull that immediately and directly impacts revenue. Read More

When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise.
Read More

Outbound sales are nourishment. Your cold-callers are foragers. Your senior sales staff are hunters.

They find the new clients and bring them back to the tribe of engineers and human resources staff who depend on them.
Read More

I caught up with Adele Revella, CEO of Buyer Persona Institute, and author of Buyer Personas. Adele's unique perspective derives from decades of experience as a sales and marketing executive, trainer and entrepreneur. In this podcast, we talked about buyer personas- they’re built, so now what? Read More

People always ask me how I’ve built up such a huge audience for my blogs. Part of my secret sauce? ... Read More

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both.

It boils down to what is best for your business. Read More