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This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. Read More

This has become the mantra of marketers everywhere. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal.

But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. Read More

With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.

But how exactly did the organisation manage such a big overhaul of its content? Read More

It is no secret that color theory plays a vital role in user experience. From highlighting CTAs to making sure that your text is readable, both the colors you choose and the context in which you show them are crucial to consider. Used correctly, color can evoke a specific reaction in your users and Read More

Think about the emails you roll your eyes at and don't open versus the ones you read willingly — even if they don't have anything necessary inside. What's the difference? Read More

Business process management software is a tool used to create, update, and distribute process documents. Not only that, it also assists with tracking the executing and automating some elements of the business process. It started out as an enterprise system to integrate siloed applications, work, an Read More

Six of the latest blogging tools marketers should have in their tool kit. How many of these are you using? Read More

You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. Read More

A mobile application is a brilliant tool to acquire new customers and building loyalty among the existing ones. Each day millions of mobile apps are downloaded. Having your own mobile application can provide you various opportunities to be discovered, developed and build a bigger clientele. Read More

Struggling to retain your customers or make them happy? This interview contains a process Aaron uses that has assured DoubleDutch retain high-ticket customers which keeping it light enough to never miss a customer’s deadline on their event.
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