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My small businesses has had some great success with local Facebook marketing. But I've also learned that I can do better.

Isn’t it time we focus the majority of our marketing efforts on gaining real results and not what’s trendy?

Here are three alternatives to social media. Read More

Working at a startup, you can often feel like you’re lost in space — thrown into the unknown, feeling lost and confused. It’s a strange world, and something you have to quickly adjust to if you’re going to survive. The hours are longer, the workflow is intense and the expectations are like nothing Read More

For startups to be successful with marketing, they need to begin with answering three key questions: why marketing, what do they want to achieve, and who's going to do it. Read More

In SaaS, customer experience is top priority.

Experts report that “customer experience will overtake price and product as the key brand differentiator” by 2020.

So, it’s time to take a serious look at how you engage with your customers.

Are they completely satisfied? Or are you simply meet Read More

“What metrics should I care about?” is a conversation I have with entrepreneurs daily as we discuss what metrics to highlight in their financial models. One of the keys to me in building a solid financial model is to build a model that combines operational and financial metrics, so that we focus ou Read More

App development is a competitive industry. Learn these tips to and avoid failing within the first year.

1. Conduct a research which consumer apps have big market subscription
2. Avoid giving your software for free, price your apps wisely
3. Protect your users' data and privacy Read More

Prevent inconsistencies in executing recurring processes as you scale up your business.
1. Document your recurring processes
2. Use applications designed for documenting and creating checklists for recurring processes
3. Strictly adhere to created checklists
Read More

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers.

A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but nor Read More

OneNote’s search sucks. It’s tagging is barely even cosmetic, never mind about functional. The way you organize notes (search and tagging aside) is a little better than Evernote’s but, all things considered, what it’s truly useful for is:

* Brainstorming
* Freeform note-taking
* Informal layou Read More

Here are a few transcribed excerpts from our discussion, but make sure to listen to the podcast to hear everything. Read More