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Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time. Simple, eh? Well, it’s not as easy as it sounds. The right approach would be to arrive at a marketing mix that will help you consistentl Read More

Words are important. They have weight. They craft and mould and create. Consider the sentence: “I never said she stole my money.” Put an emphasis on each word, and the sentence has seven different meanings.

But how does that relate to native? Read on to find out. Read More

The best way to connect with booth visitors is to distribute reliable giveaways. Most companies rely on pens to do the job but we recommend looking beyond them. Read More

It's not your parents' eCommerce platform anymore. Today's online storefronts can be set up and added to a website by nontechnical entrepreneurs. You can literally be selling within a couple of hours, and for a few dollars a month (or less!) with these platforms. Read More

Naming a business seems simple for some. However, there are plenty of companies who have named themselves something that has negatively impacted them. Read More

The paradigms of shopping and our experience of shopping have been intrinsically altered in recent years. The days of wearily struggling with shopping bags down the high street and in shopping malls has been significantly diminished through the more convenient activity of browsing through online st Read More

How well is your company performing? Has there been any concerns regarding profits and sales? In short, are you able to meet your business goals? To start with, your business will need to have a convincing USP that can be pitched to your target audience. Read More

Knowledge is the key tool for the small business or entrepreneur of today and tomorrow. That knowledge gives even small start-ups the leverage to do great things and expand beyond what might have once seemed possible. Resources to increase your knowledge and to learn important lessons for entrepren Read More

Tradeshows offer an opportunity for businesses to enhance brand recognition, generate leads and promote the company in one location. With thousands of businesses exhibiting in the tradeshow, it is important that you distribute a product that will encourage potential buyers to visit your booth and c Read More

In 2016, let's focus on ensuring your customers see you in a new light. It's a challenging task, but not impossible. Here are some tips for you. Read More