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“Boostrapping” or sometimes called “Shoestring start up” is a business financing strategy that is most often being misinterpreted. Everybody knew and has heard about it but not all fully understand how it works. Let's try to view bootstrapping at a larger perspective. Is it an option that could lead us to the doorway of business success or is it j Read More

When starting a small business, we always get another opinion from another person. We always have that dream that our business will become successful and sometimes we become more sensitive to the needs of the business that we often neglect more important things. In reality, we may think that we know the answer, or everyone thinks that they know the Read More

It is true that the success of the business relies on the hand of the workers. Whatever is the outcome of the business, the workers are accountable with it. An entrepreneur should be aware that there is what we called “inner-self”, this is something more important than the physical workers. Read More

It often takes effort to stay focused and be productive as a small business owner. A good diet can go a long way towards making your business a success. Eating the right foods can give you energy, focus and improve your mood, not to mention your health. Drinking coffee will give you a temporary boost of energy and focus, but won't give you the nu Read More

Children have a natural curiosity and they ask questions, lots of questions. As we grow up we sometimes forget to retain this curiosity and therefore stop asking questions.Without asking questions, it is a lot harder to see opportunities, uncover customer needs and desires and make the right marketing decisions for your business. There are 3 words Read More

Anita Campbell of Small Business Trends shares these important tips on starting a business (and contrasts them with what not to do) n a post at Open Forum. You'll find this tightly budgeted approach important when considering your own ventures. Sure, the temptation is always there to spend lots of money. If you don't have any starting out, you w Read More

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don't know what's next. Read More

I'm introduced to new Web sites every day. A friend will send me an article to read or someone will post an interesting link on Twitter and I'll click through. And after I'm done reading the information I was sent there for, my next click is on the About page. Your About page serves many purposes. It gives visitors important information about you, Read More

This week we're going to look more specifically at Facebook and how it fits in with HR and Recruitment strategies. It's pretty obvious why more and more recruiters are looking towards Facebook for talent acquisition; there's over 6.5 million Aussies on Facebook according to CheckFacebook.com (that's 39.27% of the online population); it's the 2nd m Read More

Stuck in an unproductive cycle? Here are 16 ways to get the cerebral juices flowing again. Read More