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here's how to do your own brief Management Accounting exercise. Hopefully this will underline the ease and value of the process! Read More

Princess Basma Bint Saud Bin Abdulaziz called for five changes she wants in her native Saudi Arabia. The PR Verdict: C: She let the air out of the balloon. Read More

Shawn has turned his true passion into a business and he is paving his way as a entrepreneur in his local community, using the media to his advantage.This Q&A highlights the success this small biz owner has achieved on his own in just four months of opening his business. Read More

Your business may not be able to afford large ad agencies, and since your marketing budgets are usually small, small ad agencies may not want your business. As a result, you may find it tough to establish your brand. But it doesn’t have to be that way. Read More

For surviving and thriving in the current economic environment, you must find new and creative ways to save costs. If you are a small business owner, look for ways to reduce costs and improve overall efficiency. Here are 10 cost-saving tips for small businesses: Read More

Promotions can also be effective calls to action, pushing up sales in the short-term. Cost-effective promotional campaigns can be life-savers for small businesses with limited budgets. Here are five ways small businesses can save on promotional costs. Read More

The PR Verdict: “A” for an impressive career that helped define broadcast journalism. Looking back over interview footage, its clear that ‘nosey and insistent journalism” was always in vogue. Read More

In writing my book, The Coolest Startups in America, I noted the uptick in API development among startups today. No website, network or app is isolated nowadays. Websites “talk” to one another through Application Programming Interfaces (APIs), sets of rules that developers use to facilitate communi Read More

Many small business operators view insurance as one of their biggest costs. But before you scramble to pay the sky-high insurance premiums, try these tips on saving on insurance costs. Read More

Today, most B2B clients are aware of environmental issues, and some of them actively look for environmentally friendly products and services. This trend is going to get only stronger in the future. Here are some of the best strategies that companies who want to become “green” should follow: Read More