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Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With bidding options described in this po Read More

Love ‘em or hate ‘em, website popup forms are everywhere … and that’s because they work. Here's how to set up a website popup form in Mailchimp. Read More

Virtually everyone is on social media now, and brands are leveraging this fact through excessive advertising on the platform.

In the middle of it all, the question of trust is getting lost somewhere in the haystack. Think about it: everyone is advertising, everyone is looking to build an online Read More

Creating content is challenging, but creating content that can engage your readers is even more so. In a study conducted by Moz and Buzzsumo, up to 75% of the million online articles they analyzed were not engaging content, which is alarming when you remember that lack of engagement means you fail Read More

Natural disasters can pose a number of challenges to your business. From employees who can’t make it to the office to suppliers that can’t deliver, roads and rails that get blocked, and ice that drags down power lines, disasters raise a number of hurdles to getting work done. What can a small busin Read More

Public Relations (PR) is a complex field where one wrong move can get you into hot water. From knowing exactly what public relations is, to being aware of how it is different from advertising, there are several nuances to PR that every newbie ought to know of. There will be no shortage of opportuni Read More

I started out in business as a techy geek, so I understand why technologists starting a new venture spend so much effort getting the product just right. Yet I’ve learned over time that building the business is all about having the right team members. Thus I’m frustrated when I see founders pushing Read More

The trend or craze of making money online is growing fast. Here are the top 10 websites that are trustworthy and can be a source of genuine income. Read More

8 Keyword Research Tools that Will Revolutionize the Way You Look at SEO

Keyword research tools play a vital role in content marketing from trending searches and topics to user intent - you'll want these 8 keyword tools handy. Read More

If you manage a Facebook page you should really have more than 1 admin on your Facebook page.

There are several reasons for this. If you don’t want to lose your Facebook page that you have built up over the years it is imperative to have more than 1 admin today.

I recently started managing a Read More