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Great social content shapes how prospective customers perceive your business’s brand and starts building loyalty long before these folks ever make a purchase. But if your content is getting buried under poolside selfies and trending new stories, you're effectively flushing all those social media ma Read More

SEO and content marketing are becoming more aligned every day. Search engines are increasingly focused on the same user engagement signals content marketers track, and content marketers urgently want the free traffic SEO can bring. Read More

Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketin Read More

Getting an ecommerce website ready for holiday sales take more than changing to a more festive theme and colours. It’s about making sure your website is ready to take orders and optimized for social commerce across many platforms. Read More

Mission statements say a great deal about a company. They tell you where the company’s focus is. They tell you what’s important to the company—and also what isn’t. Read More

In the excitement of becoming self-employed, it’s easy to overlook some of the most important areas of your finances. However, if you want to be successful, you need to make sure you are ready for what comes your way–for both your business and personal finances. Read More

What if you can get intimate with your customers right on your website? What if your customers could get intimate with you on your website as they do when they walk into a grocery store or hardware store or hair salon? Read More

Spying on the competition is so easy these days, since content marketing is done in the open eye and searchable in any browser. Here are some tips on how to do it well (spying, not content marketing). Read More

Can local business harness the power of webinars for growth, too? The very question is counterintuitive, because the huge benefit of using webinars is that you can reach out to 10 or 20 or 30 people in different corners of the world, all at the same time. Webinars are global. This benefit is lost o Read More

Whether you offer products or services, the key to keeping your customers happy and growing your business is to know what they want. Thanks to social media, analytics, and data mining, that has never been easier.

By observing what content customers and potential customers consume, businesses can Read More