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When I heard a friend make this statement the other day, I realized that every entrepreneur should adopt it as their mantra. I certainly have. If we all do it, we can drastically improve the statistic that over half of new startups fail within five years. Nothing is more discouraging to future entrepreneurs than a failed startup Read More

How do you thing is it bad to make money on the internet? Today thousands if not millions of people are doing it and probably you have had some success Read More

Here's a great example of how a content marketing campaign that engages prospective customers and encourages them to take action on your behalf Read More

One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management') Read More

If you value reader engagement and long-term relationship building over SEO, this list is a must-read Read More

It's great to have an attractive website, but if it can't be understood by the average user,you've wasted your money. Usability and simplicity are two important features of website design. Improve your website design with tips from my Mom Read More

What is the value that you place on having a good logo for your business? Hopefully, your logo was just not an after thought. I will go as far to say that your business logo can make or break your business! Think about it, your business logo is at the center of your marketing that you do for your business. Your logo is put on everything including letters, business cards, website, brochures, advertisements, etc… Your business logo is just as important as your personal name that you sign on every business deal you do Read More

Discover how you can manage your personal profile and facebook pages without overlapping the two via privacy settings and posting methods - Part 1 of 2 Read More

Great lessons on business and blogging straight from the world of Rock and Roll. The Doors, Judas Priest, Peter Framton and others Read More

The examples used throughout this series of “Selling With Finance” posts show a five year time horizon. Does anyone actually think a financial projection stretching out that far could possibly be accurate? Frankly, even financial professionals find making accurate one-year forecasts to be a challenge. As sales reps, therefore, we need to be careful about implications regarding precision. Read More