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Give, and you get back. If you are an expert in your field and manage to extract huge sums of money for your time, giving a percentage of that time for free will empower both you and the receiver. What comes around, goes around.. Read More

The term “Consultative Selling” and it’s underlying concepts were first introduced in the book by the same name published in 1973 and authored by Mack Hanan, James Cribbin and Herman Heiser. Although amended and modified countless times since then and in countless industries and by countless sales organizations, the basics remain true to this day. Perhaps they are even more relevant today and are an underlying foundation for Lead Dog Selling Read More

In this review of the book "Social Media 101" by Chris Brogan, Pierre DeBois gives an overview of the tactics and tools you should have at your command after reading. From blogs, to video and audio to LinkedIn, this review gives you a peek into subjects Brogan's book covers. Social media has become a major field for businesses and marketers of all kind. This review suggests another possible resource teaching small business owners to harness the power of social media for their needs Read More

There is so much talk about marketing, what works or what you should do that it can get a little overwhelming. The good news is that there are simple marketing lessons within your own families, friends and from those around you. Read More

Suggested by BizSugar advisory board member Joel Libava via Facebook, here is a great resource from Carol Roth with more than 80 strategies from many different entrepreneurs. Some of these pieces of advice are bound to contradict one another and not every piece of advice will work for every business...or even every employee for that matter. Incidentally, I first found Carol myself through another BizSugar member Sarah Shaw a.k.a. the Entreprenette. Great resource which I'm hoping everyone here at BizSugar will be sure to check out Read More

BizSugar member Yonatan Maisel specially requested the adding of this blog post with link to a podcast interview with Brad Nellis, executive director of the Northeast Ohio Software Association. Anita speaks about subjects including BizSugar, small business and social media more generally, in this wide ranging interview and the post includes some excerpts from that conversation. In May, the Northeast Ohio Software Association awarded BizSugar it’s Best of Tech Award for Best Social Networking App. For Yonatan and any other members out there who may be interested, I often include posts from the BizSugar blog where applicable here on BizSugar but not always. Of course submitting a favorite post from our blog, if it hasn't been submitted already, is easy simply by clicking the "Submit Story to BizSugar" button above each post: Read More

Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

The answer might seem "Yes!" There seems to be a finite limit to the subjects we have to work with...

Find out how Elizabethan-Era English poofy dresses and Bob's Big Boy can help!

A serious, whacky and irreverant look at the question: "Are Business-Bloggers Running Out of Things to Blog About?" Read More

Hi, folks. Put this together as kind of a more in depth exploration of how you go about creating real community on BizSugar or any other social media site you might participate in whether large or small. Thankfully, there are many others among our regular users here at BizSugar who are equally adept at building community through social media so I thought it would be great if everyone could pitch in with some suggestions as I'm sure there are things that could be added here. Besides, getting others' input is what social media is all about, right? Thanks, in advance, for your contributions! You can comment here or on the blog post by following the link. Read More

Once you've created products to offer on your site, one of the greatest things about the Internet comes into play: you can automate the entire process Read More