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When an ecommerce entrepreneur who is just starting out doesn’t have a social media strategy, their chances of start-up failure are greatly increased. Here are the 3 Mistakes Ecommerce Entrepreneurs Must Avoid at all cost. Read More

Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. Read More

When I built my first company in the late-90s the prevalent mantra was:

GET AS MANY EYEBALLS (THE 90’S LINGO FOR USERS) AS QUICKLY AS POSSIBLE.

We didn’t worry about making money all that much or even having figured out a business model – as the Internet back then was perceived as a land grab Read More

Let’s be honest with each other here – most organisations / brands using social media these days are boring.

Of course this need not be - this post discusses ways of avoiding same. Read More

Pizza Pizza, a large chain, launched an offer that featured massively discounted tickets to the Grey Cup, the championship game for the Canadian Football League. While the CFL cracked down on the offer, Pizza Pizza scored a huge marketing win. Read More

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Read More