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Inbound marketing can be a powerful, cost-effective marketing tool for solopreneurs. This post explains what inbound marketing is; the four steps in the inbound process; and its advantages and disadvantages for solopreneurs. Read More

Looking for a marketing campaign that pays off? Email marketing is your answer, according to Direct Marketing Association statistics reported in MediaPost. The average email marketing campaign generates a stunning 4,300 percent return on investment and made $42.08 for every dollar spent. Business o Read More

So you believe that you are a seasoned professional. You very well might be, but here are a few things that should never ever think. These thoughtcrimes can be a real impediment to your ability to be a good manager. One of the characteristics of a good manager is their ability to show a level of ma Read More

Ask me, Martin Lindeskog, a.k.a Lyceum (on Twitter), questions on new media, business philosophy, and the good life.

Show notes:

01 Green screen - Podconsult's web shop
03 StayFocused - Lifehack.org
04 EGO Interview with Brett Owens, Chrometa
05 Lee Sandstead - Sandstead.com
06 Lyceum on Read More

Emailing a file and soliciting input can be wrought with problems including unclear feedback and version control depending on how many emails go back and forth. For those who attempt the age-old “pen and paper” method where documents are handed out to reviewers — difficulties can also abound from Read More

If you're not taking advantage of multiple revenue streams, you're leaving money on the table. Learn three ways you can increase your business income using the web. Read More

This is a great post for bloggers who are completely new to the world of SEO. This post provides one with the very basics of SEO and the main factors one can consider and implement on one's blog in no time at all. Read More

With different e-mails coming in their in-box every day, it is not astonishing that people do not read most of the dull mass marketing e-mails any longer. To make your email noticeable in your customer’s inbox, the secret is to realize what they find pertinent and helpful. Read More

If not, you are missing out, says Steve Blank, serial entrepreneur and Stanford consulting associate professor. Curiosity is key if you want to succeed. Read More

More often, a successful ecommerce website depends on its product page. A product page highlights the area where visitors and shoppers are encouraged to press the button “Buy/Purchase.” It is that critical page where people decide to enter their credit Read More