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Facebook recently rolled out its Facebook Authorship Tag to make it easier for readers to follow pages and writers. It sounds similar to Google Authorship, which was snatched away. What’s Facebook up to? Read More

When creating a #minimalist page, ask what it needs in order to work and Include only those features.
Here's a breakdown of the characteristics of minimalist landing pages design and how to apply it to your next online campaign to gain more conversions and reduce bounce rate. Read More

Tracking the pages analytics isn’t just about looking at the numbers. As I explained before, sometimes the data that we look at can indicate a different problem. For instance, we see that while thousands of people are clicking the ads, no one is actually converting. Read More

Our eyeballs are under constant assault. No one wants to wade through the Great Wall of Text. So as always → help a reader out! When you format your emails with purpose, you pull your reader in, direct them to your most important messages, and increase the likelihood they’ll act on your content. Read More

Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. Read More

Banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach. In order to make the most out of your online campaign budget, it is important to have a clear vision of your campaign’s objectives. Read More

Landing pages are a great marketing tool for any business. If you want to start an online business, landing pages are just as essential as the goods or services you plan to sell. However, what is the purpose of a having a website if you cannot generate any visitors? Read More

When we look at it the wrong way, there’s an awful lot of marketing data floating around. How much traffic you got, sources, Facebook engagement numbers, reach and fans, if people saw your website on a desktop computer or on a mobile phone… Lots and lots of marketing data. Read More

Calls-to-action are obviously very important. Without them visitors won’t know how to download your offer, where to register for the free e-book or how to subscribe to your great newsletter. Here are a few recommended approaches for designing powerful CTA buttons. Read More

Google’s new +Post ads service is the latest addition to its engagement advertising options that are intended primarily to promote direct interaction with users. Read More