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Gary Harpst offers a short video and along with a concise blog post on steps to take to define your strategic position. Read More

#SMBIZ chat will be about Do-It-Yourself Marketing Tips, with Expert Panel Members: Ivana Taylor and Chrisanne Sternal - Tuesday, June 2, 2009 8-9pm EDT on Twitter. Discussing what small business should focus on when doing their own marketing, direct mail, brochures, emails, website promotions, social marketing, etc. Learn more and join the conver Read More

It's easy to hang on every positive word a customer utters, and quietly dismiss any negative criticisms, but as Richard Branson points out in this short interview segment with Seth Godin, listening to all customer feedback should be part of your business strategy. Read More

A JAPANESE electronics maker recently introduced its latest technological innovations that aim to better the lives of its users. Read More

Jack Stack, an advocate of empowering employees, talks about lessons the auto industry could learn from smaller companies. Read More

Many companies that advertised then seem to have prospered with aggressive marketing and substantial additions to their offerings that keep them at the industry forefront, but the thing that struck me most was the number of companies that are no longer in business. Why? Read More

Would you say that a value brand is one that offers the most benefit for the cost? That sounds reasonable, right? Until you realize that it depends on a particular customer's changing perception of the benefit as compared to his or her changing perception of its cost. This is not mumbo jumbo. It's a critical distinction. Read More

Face it, as sales people we can be really boring. We're predictable, and in most cases we sound just like the next guy. Being boring is a guaranteed way to commoditize our product or service and drag our sales cycle out much longer than it has to be. Listen to today's podcast and then do the following: 1) Make a list of all the mediums you Read More

Great article about the new Scribd ebook store. Read More

Big fan of Gary V. and looking forward to reading his first book. Read More