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Meredith Poulton Eisenberg, of Yellow Highlighter Virtual Assistance, suggests six tips for controlling business costs. Recommendations include everything from evaluating subscription costs and online payment processing fees to affiliate income and occasionally raising prices. By following some of these tips, Eisenberg insists business owners can Read More

"They [CEOs] know, for example, that a strong customer franchise is critical to business success, and that doing business with people you trust is more predictable and efficient, and thus more profitable, that doing business with uninvested strangers." Read More

Making decisions are such an integral part of everyday life, that we hardly realise we're making them half of the time. From the minute we wake up in the morning we are making choices: should I get out of bed now, or can I wait a few extra minutes? Should I wear the striped shirt, or the striped bottoms? What should I eat for breakfast? Should I Read More

Gary Hoover, founder of Hoover's Inc, shared his 3 keys to developing an entrepreneurial mind. Read More

From Cisco Systems, here are 10 tips for making your business more efficient. No matter how large or small your business, making it operate efficiently can be critical especially in a tough economy. In fact, according to the post, companies that fail to improve on efficiency will sooner or later find themselves out of business entirely. Read More

People are turning to the search engines to search for “local” service providers, including home improvement, health care, restaurants, and entertainment. With many individuals preferring to deal with local companies and businesses, local search is becoming an increasingly important aspect of every business. Read More

The idea of hiring a Virtual Assistant in some parts of the world, particularly in the United States, is an everyday fact. However, the concept is still relatively new in the UK but an increasing number of individuals are starting to choose this line of work as their full time career. Read More

The GFC has been great for Marketing Eye of late. It has allowed us to really look at our business, re-discover what makes our brand so unique and employ the best of the best. Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

Professor of business administration at the University of Virginia's Darden Business School Ed Hess talks to students about his book "So you want to start a business." This nearly hour long seminar reviews an approach Hess insists is not just for academics but is intended to function as the process that a would-be entrepreneur might follow. Hes Read More