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According to the Baymard Institute, an average of 68.63% consumers are abandoning their online shopping carts. And the remaining 30% are either completing their purchases or are yet to be made aware of what your brand offers.

Losing 68 out of 100 potential revenue generation opportunit Read More

With the increasing number of mobile applications entering the market and the cost per install growing consistently every year, app publishers now need to get more creative with the marketing efforts.

The app developers and marketers need to join hands to formulate effective strategies Read More

Are you opening your very own eCommerce store? Do you understand why people buy stuff online these days and how you can make use of their psychology to get more sales? Here's a post that covers it all. Read More

Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase. Read More

Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each Read More

When planned and executed in a strategic manner, content marketing can actually boost the traffic to a business website, increase the social following and even displace market competition to take the position of an industry authority.

Here are the 6 core elements of a successful conten Read More

Most of the content we see today lacks actionability because it isn’t able to completely empathize with its readers. The results of which is the reader loses interest in the content piece altogether or ends up not knowing what to do next.

Here are 6 tips to turn your content actionable Read More

With a number of businesses entering the mobile market, users don’t really feel the need to go with the very first name they see on the app store. What they demand instead is a great experience and value.

And the key to a great user experience? Personalization.

Personaliza Read More

The social media world is constantly evolving and no matter how many times we say it, it doesn’t stop amazing us. Something popular could become outdated in just a few months and something old school can suddenly start trending – such is the social media world. And the same holds true when comes to Read More

Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it Read More