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As we detailed in our post earlier, lead nurturing is the act of following up with leads in a consistent and logical manner, to encourage them to move along the sales funnel and convert. It involves keeping the leads engaged by offering them relevant, value adding content at the right times via th Read More

Many ecommerce businesses still don’t have a blog up and running. And those who do, don’t bother to update it regularly. The reason for this decision being – why have a blog when the main objective of the website is to set up an online shop and nudge purchases?

The latter is exactly th Read More

A website’s bounce rate is the key metric to use to effectively measure how engaging your customers find your website. Another key metric to keep a close eye on is the page load speed, as it is not uncommon for users to simply abandon a website if it takes too long to load or loads improperly. Read More

We have all spent countless hours on our website copy. Redesigning it to fit current trends, rewriting it time and again so that it reads well, includes all the questions our audience wants answers to and tried different calls-to-action to make it relevant to our marketing campaign, and so on. But Read More

Fueled by the enormous scale of digital disruption, the digital industry is advancing at never before witnessed speeds. With new technologies and subsequently, new marketing trends settling into the market, it is time for marketers to catch up with what's new or get left behind the curve.
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In our last post, we discussed lead generation in great detail, but lead generation by itself is incomplete and a job only half done when it comes to acquiring leads for your business.

After generating and capturing your leads, you have to nurture them to get them to convert repeatedly Read More

In marketing, lead generation refers to the process of triggering considerable customer interest in order to get them to inquire about the products or services offered by a business. These interested section of customers are referred to as leads.

Here's how you create an effective lea Read More

Studies and statistics show year after year that even with the steady rise of inbound, old school
e-mail marketing is still the most effective channel to get a marketing message across to your customers and prospects. But though the game might still be the same, the way it's played has chang Read More

Just like landing page techniques, there is absolutely no ‘one size fits all’ approach when it comes to social media marketing. The strategies and techniques are as varied as the type of people your business is targeting. While maintaining a social presence is fairly easy, knowing how to launch, ru Read More

Using content upgrades is a marketing technique to boost on-site conversions by offering the visitors a bonus content piece for performing a desired action. This call-to-action could be subscribing to your email list, filling out a survey form or social sharing. The bonus content being offered in t Read More