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Since people are going to be engaged with their social networks a lot more over the next couple weeks, you should use the time to connect with people about the Olympics while also keeping your brand at the forefront of their mind. Read More

Many bloggers doesn't know that they can avoid losing domains with a new security option of GoDaddy. The option is 2-step authentication. Read More

Segmentation is a key strategy for increasing email marketing metrics and conversion rates. Get seven best practices for successful segmentation. Read More

No matter how you present your killer content, it will always speak for you. It will help you bring success to your business. So don’t hesitate to make the most out of the killer content you create. Read More

As an entrepreneur, it’s never too early to start selling yourself and your idea. I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. The result is they get no feedback, no credibility, no visibility, and no invest Read More

Find your customers where they hang out. Even in the digital age, this concept hasn’t changed. This proven technique seems lost on many digital marketers. Just because there are 900 million people on Facebook, doesn’t mean you need to appeal to all of them. Read More

If you are going to do something, you might as well do it right. Unfortunately, many B2Bs don’t see it this way when it comes to SEO. They understand that SEO has its place in the marketing mix but don’t properly invest in it. Marketing budgets can be tight and many B2Bs prefer to spend their money Read More

In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effect Read More

Are you looking for a new source of innovative ideas for your business? One of the best ways to spark innovation is by reviving dead ideas from your business’s past. Read More

Sales team recruitment is a tough job for the sales management team, people are driven and determined to succeed at the interview but a few months down the line they fade. Here are 6 ways to spot the gem. Read More