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Whoever you are and whatever you do, we have some suggestions for you. We looked at Valentine’s emails from some larger businesses to help spark ideas for all businesses. Read More

Monja’s story is encouraging for all business owners. We learned how she was able to confidently start doing her online business full-time and combined her advice with what we were able to see she was doing right, and created this guide. Read More

Effective emails bring results you want, such as more sales. In order to determine if an email is effective or not, look at your reports. We’ll discuss what you can learn from these reports and how you can improve them to make 2013 your best year yet. Read More

Has your subscriber growth flat-lined? A flat line is better than a declining one, but every business owner wants to see their growth going UP. And maybe for 2013, you’ve vowed that you will do something to make sure that you will see growth throughout the year. Now you need a plan. Read More

Do you have trouble keeping up with your email marketing goals? Change that this year. In this three-part series, we'll show you how. Read More

If you’re using email marketing to sell your products or services, you’ve probably sent emails with coupons, deals and discounts for subscribers. And you should be. But emailing out these sales and discounts is an art. And to help you master the craft, we’ll cover what you should do to get the best Read More

If you’re in need of inspiration and motivation (and perhaps a little holiday spirit!) for your holiday marketing campaign, take a look (or a listen) to this recorded slideshow. Read More

It’s a busy time of year for everyone, business owners included.

Small Business Saturday is next weekend, but don’t panic if you’re not prepared yet. This free downloadable action plan will tell you what to do now, on the day of, and even after the big day to follow up with new customers. Read More

Your job as a marketer is twofold: you need to create content that’s relevant with offers people want while designing your emails to be aesthetically pleasing.To give you insight on how to do this, we’ll analyze three example emails with help from User Experience Designer Jessica Ivins. Read More

Using images in your emails makes them more visually interesting and can even boost your sales, clicks and engagement while grabbing your readers’ attention.

But are you using them correctly in your campaign? Read More