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Whether you’re stating the facts in a weekly broadcast or engaging subscribers with a survey, you can draw inspiration for messages in every stage of your campaign by relating to these simple communication strategies from elementary school grammar lessons. Read More

While working with customers to optimize their email campaigns, we've reviewed A LOT of messages. We've taken notes on which ones performed well and have identified some common threads.

Before your subscribers even read your message, you have to convince them to open it. Let’s look at how you ca Read More

AWeber, the leading provider of small business email marketing software, has just announced the release of a library of free email marketing guides.

The guides include an assortment of tutorials for various industries to help brick-and-mortar businesses get their email campaigns off the ground. Read More

When you spill the proverbial milk all over a marketing email, it can be tempting to hold your breath, cross your fingers and hope no one notices.

They’ll certainly notice some things; they may not notice (or care about) others. When do you play it safe and apologize? And when do you leave it al Read More

Being “hipster” is often described as a state of mind: An independent attitude, vintage style, a sense of irony.

Believe it or not, these pillars of Hipsterdom can improve your email marketing in engaging your subscribers.

Here are four ways to draw some inspiration, whether you’re into labe Read More