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The eCommerce giant Amazon has launched Merch by Amazon, a services that lets businesses and independent designers create and sell T-shirts which are then shipped to customers by Amazon on demand. Read More

By some accounts within the human resources field, most companies' onboarding practices are costly and ineffective. By failing to get new hires settled effectively, businesses face steep turnover rates and retention troubles.

It doesn't help that employees usually decide whether they feel welcom Read More

If you want to grow an online business, blogger outreach is one of the best ways to do it. But what's the right approach? And what tools can help you streamline the process? Find out what the experts say. Read More

Your company’s logo may not be as iconic as Apple or the Golden Arches, but you probably put a lot of thought and effort into its design. But how do you know if it’s time for a logo overhaul? Here are some helpful tips. Read More

Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want. Read More

E-retailers are aware of how quickly customer demographics are changing today. Short-term urgent tasks of lesser importance can easily distract you from your greater objectives. Therefore, it is important to keep track of your progress, and learn what necessary changes are required to grow your bus Read More

Risk like all things has two side, which you pick and how you leverage it can have a direct impact on your prospect's success and your sales success. Read More

Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead. Read More

Do you see the world through rose colored glasses? Or blue? Or green? Or…..

As communicators our role is to understand the “color” of the glasses our target consumers look through Read More

Whilst the Alternative Finance market has grown dramatically recently due to the difficulty of small businesses obtaining traditional business loans, many are still confused on the options available and which option is the best fit for their business circumstances. In the following infographic, eac Read More