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Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
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What's a megatrend, you ask? It's something big. I'm talking really big. Think of a giant unstoppable tsunami of change transforming society as we know it. Think global warming scale -- then apply it to mass human behavior. Think glaciers carving the grand canyon of consumer sentiment. So what are the new megatrends that Adam Kleinberg b Read More

When cash is tight, marketing budgets suffer. That's why Forbes canvassed the entrepreneurial, consulting and academic ranks for go-to marketing techniques that even small businesses can afford. Here are but a few, and the estimated costs of each. Read More

In the world of search engine optimization (SEO), there are 2 definitions for the sanctions that can be placed on your site by a search engine. The first is a penalty, and the second is a filter. Each one has different causes and remedies, but if you've dropped out of the first few pages of results then there are SEO issues that need to be addres Read More

If you are looking for financing there is a 'trick of the trade' that can potentially save your business time, money and frustration. Don't sign the application! Sounds like a crazy idea doesn't it? Let me explain. Like any industries there are the good guys and not so good guys. Once you sign an application there are several things that migh Read More

Are you wasting time and money to perform useless SEO parlor tricks that have little-to-no effect on the bottom line. With the latest brouhaha over PageRank sculpting, the boondoggle nature of many techniques that pass for SEO has become clearer than ever. It's no wonder that many outside of the industry think SEO equals “voodoo” or “black Read More

If your organization is still hoping to take advantage of the slew of small-business tax breaks that went into effect in February, you'll need to get moving. We're more than halfway through the year, and Obama's stimulus package benefits expire when 2009 does. Even IRS recently reminded taxpayers of all they stand to gain, courtesy of The Am Read More

There's no way to absolutely, positively prevent someone from suing you. What you can do, though, is prevent anyone from succeeding . . . and from having the litigation take its toll on your company's cash flow. Read More

The Small Business Administration plans to begin dispersing funds in mid-June for a new, highly anticipated emergency lending program, but don't race off to the bank to fill out an application just yet. Many lenders are still sitting on the sidelines, waiting for more details from the SBA before they decide whether or not to participate. "Wha Read More

Mike McDonald at WebProNews recently spoke with Khalid Saleh of Invesp Consulting who discusses some things eCommerce site owners should keep in mind when looking to improve their conversions. This is a video that all eCommerce site owners should watch. Read More