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A recent report funded by the U.S. Small Business Administration and the Office of Advocacy, titled, “The Nonemployer Start-up Puzzle”, published in December, 2009 differentiates Nonemployer firms—businesses without employees—and Employer firms. Nonemployer firms represent a large percentage of businesses; however, little is known about their dynamics (entry and exit). The report seeks to illustrate basic statistics about the prevalence of entry and exit for Nonemployers and the local conditions that led to their entry Read More

“However beautiful the strategy, you should occasionally look at the results.” Winston Churchill

Don’t ever forget how easy it is to get lost in our own brilliance and lose site of the real objective. Read More

If you are going to succeed in sales, you are going to have to sell inside your own organization. This means you need to do your homework, just like you would to sell outside Read More

Sometimes you miss achieving the outcomes that you need to advance your opportunity with your dream client. If you need a do-over, ask for a do-over. Don’t go without what you need to win or to succeed Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More

Having a sales process is not like having a piece of art that you can hang on the wall, admire, show your friends as it gains value. If it does not get executed, it have no value, and is likely costing you sales and good people Read More

Three simple steps you can take to make the most of your day: Take charge of your productivity, schedule your email checking, and schedule your social media us Read More

Here are 6 reasons why you should start a blog before you start your business, let's think about blogs like a search engine magnet tools, this will give your business a profitable makes sense while engaging more with your customers Read More

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction. Use each to tempt not tease your audience Read More

Networking is essential to growing your business. The importance can be summed up in this equation: networking equals more money. However, as a networker, you become automatically, a connector Read More