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You know the power of social media. But can you use it wisely? Dishonesty, deception, unethical behavior and tactics. The dark side are they. Once you start down the dark path, forever will it dominate your destiny. Enter the most unlikely character to teach us the importance of using the social media correctly for PR and marketing. Listen, young Jedi, and learn... Read More

OK, sales rep or manager, you tell me what, if anything, is wrong with the scenario that follows. It includes buyers, sellers, partners and value for all involved Read More

A well rounded search engine optimization plan requires aggressive backlinking. Agressive, does not however mean you should be spamming or searching for quick and easy links. Looking for a quality backlink? Why not guest blog Read More

Have you ever made a mistake when marketing your products or services? Most of us have and if you have not made a mistake yet, you probably will at some stage. The key point about the mistakes made in marketing is what you learn from them, understand where you went wrong, what were the reasons and not repeat the errors. Here are a few ways to avoid making marketing mistakes Read More

As professional business people it is incumbent on us to understand what steps are involved in our customer buying process, what activities will take place in each step and who will be involved across the process.. Read More

While browsing the web for small business ideas and tips, I discover a resource that is fascinating: The DaVinci Method that can better your as an entrepreneur Read More

Do you ever get stopped on the street by punters trying to tout something? I’m talking about those people who pounce on you offering a free drink in a bar, or desperately trying to get you to sign up to a charity where you pledge your firstborn son by mistake.. Read More

One of the hottest topics in the sales community right now is lead generation. Not just the big marketing programs that your company runs (and you rarely get any good leads from), but personal lead generation. Marketing efforts that you can start, manage, and see results from without any significant investment of time or money Read More

An illegal Facebook marketing technique which blackhat marketers are using to exploit the loose account creation criteria on Faceboo Read More

These Facebook specific rules address photos, tagging, and all those applications.

When you first got to college, social media was probably about sending party invites, posting pictures of your new friends, complaining about tests, meeting dates, and keeping in touch with family back home. Now that you’re getting ready to leave school behind, you will need to reconfigure your social media activity so that future employers and contacts respect you. Here are 50 social media etiquette rules to remember Read More