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We put a lot of time and effort in trying to come up with a great idea - something unique and original that will cut through and garner attention. But maybe searching for a great idea isn't such a...great idea. Maybe that great idea is just going to waste your valuable resources? Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

Online business professionals have to deal with issues which can have a huge impact on their success. Here's a look at how a golden touch mindset can help you find the traction you need to move your business forward. Read More

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their busines Read More

What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More

Find out how the Social Media Success Summit 2010 can help your social media marketing success and what social media tactics you can learn at this virtual event. Read More

Even if you change nothing about the sales process (which I very much doubt), it is necessary from time to time to review your sales process, to take an inventory of what is working and what isn’t, and make adjustments and improvements. Give your sales process an expiration date. Read More

Building a blow-them-away presentation is fast and easy with a little bit of preparation. Have a look... Read More

During these times with the economy in difficulty it may seem harder than ever to cope with the demands and challenges in the workplace. There are a variety of steps you can take to reduce your overall personal stress levels at work. Read More