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New to blogging? No problem, you can still learn how to set up your own blog. This is a complete guide to starting a profitable blogging business you need now... Read More

Dr David Trafford and Peter Boggis founders of Formicio and authors of Beyond Default, advise how we can confront our default future. Read More

Every business is unique in terms of formation, in terms of purpose, in terms of market position, in terms of target audience/customers, and in terms of end value.

And this is why you need your own unique content marketing strategy in order to succeed in your business! Read More

The Power of Color on People & Buying
Color shades have potent effects on people’s moods and buying activities. You can influence your customer’s purchasing behavior and choices, to your benefit, by using the right color in your logo design, branding, and advertising campaigns. Read More

In my experience with technical entrepreneurs, they work hard on creating an innovative and elegant solution, and assume that customers will flock to them (“if we build it, they will come”). The reality is that successful businesses these days require an equally elegant business model, with the rig Read More

There I was between job #5 and #6 and I scored an interview with a local university that I was pretty excited about. Ever since completing my uni degrees I somehow thought it’d be great to work for a university. Kind of like my chance to give back. I know, old-school thinking, but this was me about Read More

The power of Facebook for businesses big and small in 2018 is real. It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The key is that they must research an Read More

The future of marketing is a diverse and modern combination of data analysis, technical and semantic SEO, social, and creative disciplines working together. Read More

We must be motivated to make a change. Setting a goal sounds great, in theory, but I’ve seen too many people wait until they were forced to change before doing it. Here’s why. Read More

Online reviews are at the heart of a solid local marketing plan. Over 90% of consumers turn to online reviews before making a local purchase. In this video, we discuss how to get more online reviews for your business and some great tips on ensuring that you generate reviews on a regular basis. Read More