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Savvy women with home-based craft businesses are often wearing many hats and embracing the DIY mentality of managing nearly all, if not all, parts of their business.

Whether you have a craft business to bring in side income or are wanting to ramp it up into a full-time endeavor, there Read More

Tenacity, ambition, determination, the willingness to act on an idea — all are characteristics that describe successful entrepreneurs. No one knows that better than Scott Martineau, co-founder and CEO of sales and marketing automation technology provider, Infusionsoft. Read More

This one is not for people who are excited about the idea of buying a franchise...of becoming their own boss. If you are looking to buy a franchise, skip this post. Read More

The Squatty Potty's "pooping unicorn" video went viral and boosted online sales 600%. Inspired by that video, here are three techniques for marketing around challenging subject matter you can apply to your own marketing. Read More