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I know: You feel like you're already taking social media seriously. You're Tweeting and posting, blogging and following. You've got accounts on every site that allows you to share and you've got them all linked together. You're out there and you're social. Big deal. Read More

In social media, the vehicles are pretty apparent to everyone. We have Twitter, Facebook, MySpace, LinkedIn, Flickr, YouTube, blogs, etc. How hard can it be? They are all free and are all tempting you to use them to reach out to customers. If you are responsible for the marketing of your organization, the subject has been broached by now, “What Read More

If you are starting up a new company that primarily goes from business to consumer, without a big budget in marketing or PR, your best chance for getting your message across will be via social media. Most start-ups or major corporations which adopt social media tools to market and engage their customers in Southeast Asia, are essentially in the IT, Read More

For almost two years, industry publications and experts have been talking extensively about what is happening and why when it comes to social media. In many cases stories focus on how the “world is coming to an end” as consumers take the power of branding away from the brand managers and chief marketing officers and start owning viral perceptions Read More

Think how successful business people got connections and built relationships in the 1940's, 1950's, the 1960's, the 1970's, etc. I'm talking WAY before we had Twitter, Facebook, YouTube, etc. etc. I'm talking way before computers. Hey, I'm talking even before Bill Gates was born!. To build success in business, you have to build quality rel Read More

I didn't enter the contest, but yesterday when I did the Get More Business Show with Nancy Marmolejo and we talk about turning Followers into Fans & Fans to Leads and then Clients, the thought came to me that a huge difference in the coach world is out language. Our language (not the language of our nationality) is one of play and not work. We do Read More

Customer loyalty can certainly play a significant role in the long term success of any company. The true hallmark of a successful business is whether or not customers return to your organization time and time again, whenever they have a need for the particular type of product or service that your company has to offer. Read More

Everyone loves social media. That is not the issue. There is really one huge issue that keeps individuals from using social media and that is time. Time can be an ugly thing if you are not productive with the tools and time given to you. How are you productive and manage your time effectively? I use the four-touch point model. Read More

As more and more companies and teams are going strictly virtual, there are a whole new set of issues to consider and challenges to address. Using my own virtual social media marketing team as an example, I've identified a number of needs that require some kind of technology solution, but at the moment, we are “patchwork quilting” our tech infrastr Read More

Your international sales success depends on the choices you make in how you connect with your international clients. One of these first choices is to always try to see things from the other person's point of view and this can be very difficult in cross-cultural sales encounters. Read More